Who are making the most money on Substack
I am an unpublished writer. Completed one 120,000-word slow-burn EcoSciFi. Got about a dozen query rejections. In the thick of writing three others. Let us look into who are making the most money on Substack. Do you think you will be able to be listed in the top 10 in the next three years?
π Top 10 Substack Newsletters by Subscriber Count
Heather Cox Richardson β Letters from an American
Over 2.6 million total subscribers, with hundreds of thousands of paying readers. Estimated annual revenue: up to $59.9 million.
just updated the subscriber count from 1.3 million to 2.6 million to show the current status.Broken Palate
Approximately 981,000 subscribers. Primarily food and drink focused.
updated subscriber count 970kMichael Moore
Around 684,000 subscribers. Includes political commentary and film insights.
Update: Subscriber count 827KLenny Rachitsky β Lenny's Newsletter
Over 593,000 subscribers. Popular in tech and product management circles. Estimated revenue: up to $17.9 million.
Update: Subscriber count 1.1millionThe Cryptonite Weekly Rap
Roughly 606,000 subscribers. Tech and crypto-related content.
Update: Subscriber cocunt : 528kGergely Orosz β The Pragmatic Engineer
Over 574,000 subscribers. Focused on software engineering and career development. Estimated revenue: up to $17.9 million.
Update: 1 millionDe La Soul
Approximately 557,000 subscribers. Covers music and culture.
Update: 536kByteByteGo Newsletter
Over 500,000 subscribers. Topics include systems design and technology trends.Allen West β Steadfast & Loyal
Around 485,000 subscribers. Conservative political commentary.
Update: 464kBari Weiss β The Free Press
Over 750,000 total subscribers with more than 136,000 paid. Estimated revenue: at least $10 million annually.
Update: N/A
There could be fluctuations in subscriber count. It is noteworthy that Lenny Rachitsky and Gergely Orsosz almost doubled up their subscriber count from around 500k to over 1 million. Heather Cox Richardson saw the biggest increase of 1.3 million, totaling 2.6 million.
As previously mentioned, Iβd start a literary award in the subgenre of EcoSciFi fiction, when my subscriber count goes up to over 1 million.



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